What’s wrong with this website?

1. The menu is all me, me, me.
This self-orientated list is offputting for anyone searching for answers to their problems. Read it closely — OUR services, OUR products, about US. There’s nothing here that shows that you care about your clients and their challenges.

As an ex-professional buyer, negotiation is always a fascinating topic for me. Whenever I’m working with salespeople or business owners, they often fail to get the price for their products or services that they wanted — and often get even less than they deserve.

Lifecycle marketing can:

Deliver an experience that will keep customers coming back for more
Create customers that can’t stop talking both on and offline
Improve campaign performance

Recommendations are a vital part of finding answers. We all have people we turn to when we need advice. It could be a parent, boss, friend or colleague. If they don’t have the answer — and they don’t always — we look further afield.

Today, more often than not, this means using social media.

Case studies are a great way to prove you can add value. In fact, they’re often the best method you have. After all, showing you’ve delivered value before is more persuasive than explaining your process, the number of offices you have or the fact you were “founded in 1922”.